the devil wears….packages??

Amanda Priestly (The Devil Wears Prada): “Florals? For Spring?… Groundbreaking.”

Naturally we welcome the announcement of 14,000 additional Home Care Packages over the next four years, particularly at Level Four, however we are certainly not alone in stating that for aged services this is not ground breaking news. There is a lot more to be done.

The announcement as one of the budget showstoppers for aged care is underwhelming; and frankly alarming knowing that already 10,000 people a month are assessed by an ACAT for aged services and we currently have 105,000 people waiting for a home care package. Given the ageing demographic profile in Australia this is expected to increase exponentially over the next few years. We eagerly await the release of the additional 74,000 packages in 2021-22.

There however remains much opportunity for home based service provision; there is always an upside and opportunity for smart businesses.

In order to make sure you are in the best position to meet the needs of your market now is the perfect time to review your strategy and develop a plan for the next 12-18 months.

Providers definitely need to ensure they cover off on the basics:

  1. Be seen – your customers need to find you
  2. Be marketable – have a business model and plan that sets you out from the pack
  3. Be credible – relate in a way that customers need
  4. Be flexible – get ready for massive market changes and be ready (or ahead of the pack) when it comes to innovating your service model

“By all means, move at a glacial pace. You know how that thrills me.” Or don’t. Do contact us if you would like to get ahead; we can provide assistance with your strategy, business plan, marketing strategy and communications plans.

“That’s all.”

The Ideal Consultancy is a trusted advisor to some of Australia’s leading aged, community and retirement living organisations. Ideal enables aged care providers develop strategies and opportunities for growth through service innovation.

If you would like to discuss how to position your organisation to thrive in a  more contestable and competitive environment please contact Fiona Somerville or Louise Greene, via  or 1300 179 675.